Behind every Alluring Violet purchase is a plethora of strategic planning and implementation from our highly motivated Ecommerce team. At T.A.V., Ben owns the ecommerce experience. He is responsible for engaging and expanding our capabilities in Social Media, Email, Remarketing, Affiliate Sales, and Web Experience.
Ben also manages digital product categorization and the presentation of all products to optimize the customer experience, engagement, and conversion. He partners with the marketing and merchandising teams to provide merchandising input to digital marketing campaigns and ensures messaging is in-line with merchandising strategy; working closely with all aspects of the business including events, design, and leadership in developing a comprehensive e-commerce presence.
Leading our highly motivated and expert e-commerce team, Ben works every day to improve the customer experience on the website, providing suggestions on how to improve the general online experience of customers. He and his team also work tirelessly to ensure pricing and promotional tags are accurate, and that every aspect of item creation necessary to publish products to the website, product weekly upload process, and merchandise presentation on the website are adequately managed.
Random factoid: Ben loves to travel and explore remote areas of the world.